Why Thank?


Why Thank?

In 2019, TAP conducted unique market research to understand the social attitude to thanking. TAP spoke to over 200 people about the act of thanking and the TAP concept. It was extremely encouraging to see some strong trends:

On average, 70% of people who describe themselves as Thankers do NOT get to give thanks.

86% like the idea of Thanking people more often, in particular in the Public Sector.

Why do Thankers want to acknowledge Unsung Heroes?


They don’t get appreciated

They receive little thanks

They go beyond their work

Evidence that thanking improves mental well-being

Gratitude improves self-esteem, A 2014 study published in the Journal of Applied Sport Psychology found that gratitude increased athletes’ self-esteem, an essential component to optimal performance.

Being thanked increases well-being in the workplace

  • Improved productivity — Based on job satisfaction and motivation.
  • Enhanced well-being — Gratitude boosts dopamine, resulting in fewer sick days, greater optimism and increased energy.
  • Better stress management — More resiliency.
  • Increased career opportunities — Stimulates decision-making, networking, self-efficacy.

I want to make sure that my colleagues continue to be appreciated on an ongoing basis. As a headteacher, I’m excited by the opportunities TAP provides to support staff well-being and as a firm believer in the power of thanks, know that it will create an environment of positivity.

Kerry Hill

Headteacher, Eyres Monsell Primary School

There’s never a better time to say thank you, to find the back that needs patting and the quiet act of kindness that should not go unnoticed. We may have to stand two metres apart and we may not be able to get out, but we can use our smart phone, tablet or PC to ‘click’ our appreciation of the army of unsung hero’s working at the dangerous front line of Coronavirus care. Do it today, do it now for the people doing it for US.